AdvertisingĪs we’ve mentioned, advertising is the primary source of YouTube’s income. So, let’s discuss YouTube’s revenue model in more detail. The primary revenue sources we’ll discuss shortly include advertising (the largest source of YouTube income), paid memberships, collaborations & sponsorships. Now that we know how YouTube started, and what is its mission statement, it’s time to reveal the main secret - how does YouTube make money? After all, running such a big platform with so many videos must cost a fortune! This loyal army of video watchers brings YouTube around US$ 9 billion in annual revenue! “To give everyone a voice and show them the world.” How Does YouTube Make Money?Ĭurrently, YouTube is a giant with 2,3 billion users worldwide, who watch around one billion hours of video on the platform on a daily basis. This acquisition made a huge buzz in the media and put YouTube on the road to success, making it the primary platform to search for videos.
The turning point in YouTube’s history was when Google decided to buy it for US$ 1,65 billion. It was 2005 when the website was officially launched, and it was also the year that YouTube managed to collect its first one million views, with a Nike advertising video that went viral, featuring the famous football player Ronaldinho as the main character.
The first video ever uploaded on YouTube was “Me at the zoo”, by its own creators. When they couldn’t find one, they decided to create a new platform themselves. How did they come up with the idea? They just wanted to find a video-sharing platform to send videos to each other. YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim - three genius people.
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